Privacy Policy

Effective Date: 06/09/2025

Last Updated: 06/09/2025

VO2 Max is a brand operated by Phantom Coaching Ltd, a company registered in England and Wales (Company Number 14421403). This Privacy Policy explains how we collect, use, store, and protect your personal data when you use our website: https://www.vo2max.org.uk.

We are committed to protecting your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Phantom Coaching Ltd

Company Number: 14421403

Registered in England and Wales

Website: https://www.vo2max.org.uk

Phantom Coaching Ltd is the data controller of all personal data collected through this website.

2. What Personal Data We Collect

We may collect the following types of personal data:

Name, email address, and other contact information you provide when submitting forms or signing up
Account details if you use any subscription or member-only services
Health-related data voluntarily submitted through coaching assessments or forms
Technical information such as IP address, browser type, device type, and browsing behaviour
Usage data about how you interact with our website
Marketing preferences and communication history

3. How We Use Your Data

We use your personal data to:

Provide coaching, content, or other services you request
Respond to enquiries or customer service requests
Process payments or subscription services
Send newsletters or promotional communications (only with your consent)
Improve our website and services through analytics and feedback
Comply with legal or regulatory obligations

4. Legal Bases for Processing

We process your personal data under the following lawful bases:

Consent: When you have opted into communications or provided sensitive data voluntarily
Contract: To fulfil a service you’ve signed up for or purchased
Legal Obligation: Where processing is necessary for compliance with UK law
Legitimate Interests: To improve our service, manage enquiries, or prevent fraud

You have the right to withdraw consent at any time by contacting us.

5. Sharing Your Data

We may share your data with trusted service providers such as:

Hosting and website platform providers
Email marketing services
Analytics tools
Payment processors
Coaching tools and client management systems

All third parties must process your data securely and in accordance with data protection laws. We never share your data for commercial gain.

6. International Transfers

Where personal data is transferred outside of the UK or EEA (e.g. to software providers), we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions, to protect your rights.

7. Data Retention

We only retain personal data for as long as is necessary for the purposes outlined in this policy, or as required by law. If you are a client, we may retain your records for up to six years after the end of our services for legal recordkeeping.

You may request deletion of your data at any time, subject to legal limitations.

8. Security of Your Data

We take appropriate technical and organisational measures to protect your personal data, including the use of encrypted connections (HTTPS), access controls, secure servers, and data minimisation.

However, no system can ever be 100% secure. You use our services at your own risk, and we encourage you to take your own precautions when submitting data online.

9. Your Rights

Under UK GDPR, you have the right to:

Access the personal data we hold about you
Correct any inaccurate or incomplete data
Request the deletion of your data (right to be forgotten)
Restrict or object to certain processing
Receive a copy of your data in a portable format
Withdraw consent where processing is based on consent
Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise these rights, please contact us at VO2max.org.uk

10. Cookies and Analytics

We use cookies and similar tracking technologies to enhance your experience, monitor website usage, and improve our services.

You can control or disable cookies through your browser settings. For more details, please refer to our separate Cookie Policy.

11. Children’s Privacy

Our website and services are not intended for individuals under the age of 16. We do not knowingly collect personal data from children. If you believe we have collected data from a child, please contact us immediately.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our services, the law, or best practices. Updates will be published on this page, and we encourage you to check back regularly.

13. Contact Us

If you have any questions or concerns about how your personal data is used, please contact:

Phantom Coaching Ltd

Company Number: 14421403

Website: https://www.vo2max.org.uk